Executives can’t buy your business value if they don’t know that it’s for sale.
We all want an edge—an unfair advantage—when it comes to meeting and exceeding our revenue goals. While executing better sales skills than the vendors to your left and right certainly has value, you still remain limited to the money that is “in the market” this fiscal year.
Give your sales team a true unfair advantage, the ability to tap into revenue that isn’t actively in the market, but should be, by selling your strategic business value to those with the power to allocate capital.
For the past 14 years Eric has been showing enterprise sales organizations across the globe how to gain this unfair advantage relative to the one thing that we all want to improve upon: successfully engaging the C-suite and guiding their strategic investments to our business assets vs. alternatives.