Sell in the language of business.
The Lexicon Method teaches enterprise sales teams how to create and secure strategic financial commitments in the language of the C-Suite.
Learn moreWorld-class B2B sales teams leverage Lexicon to source revenue directly from the C-level.
Lexicon shows B2B Sales teams how to translate their selling narratives into the executive dialect—elevating tactical, budget-constrained execution to strategic, capital allocation focused executive guidance.
20,000
B2B Sales People Trained
33
Countries
70+
Enterprise Sales Organizations
Why it
works.
The Lexicon
Sales Method
Engaging and influencing strategic decision makers — the leaders responsible for capital allocation vs. executing against current fiscal year budgets—begins and ends with speaking at their level, demonstrating business competency and guiding their thinking and actions.
Lexicon’s linguistic approach shows you how to communicate like a management consultant, a peer and a business advisor.
What to ExpectWhat your team will learn:
Value Driver-Based Selling
Value Driver-Based Selling
Secure strategic funding commitments from the C-suite based on how they are measured and paid.
Engagement Management
Engagement Management
Execute the project and program management skills that guide objective due diligence in your prospect’s language.
Business Language Proficiency
Business Language Proficiency
Optimize your business dialect and executive guidance skills.
Kickstart your C-level selling.
In enterprise sales, we are all expected to sell to the C-suite and close economic decision makers for strategic financial commitments. The problem is, few of us were actually taught HOW to do this. Lexicon focuses on the HOW that we all require in order to do this effectively. Through a business language-based approach, product and service narratives shift to compelling strategic value driver impact narratives that resonate with executives and inform their strategic investment decisions.
Services.
For Sales Teams
Give your sales team an unfair advantage by learning how to guide executives in the language of the C-suite. Leverage Lexicon’s 14 year track record of training the world’s best sales organizations through live and remote training, customized to your company’s value models and operating motion. Or, hire Lexicon to speak at your SKO.
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For Individuals
Gain practical, executable knowledge that you can put to immediate use, with coursework and coaching that simplifies selling to the C-Suite in their langauge.
Learn more
Loved worldwide.
Sell smarter.
Start selling in the executive dialect.
Lexicon’s fun and engaging courses will teach you exactly what you need to know to elevate your career and your team’s success rate, now. Gain the skills that you need to successfully engage financial decision makers and close more strategic deals.
